Privacy Policy
Privacy Policy
This Privacy Policy describes how Outback Country Co (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, browse our store, place an order, contact us, create an account, sign up for marketing, or otherwise use our services.
Outback Country Co operates this online store to provide customers with curated country, ranch, western, equestrian, outdoor, and lifestyle products.
Our store is powered by Shopify, which helps us provide our website, checkout, payment processing, order management, and related e-commerce services.
By using our website or purchasing from Outback Country Co, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
When you visit our website, place an order, contact us, or interact with our store, we may collect certain personal information, including:
- Your name
- Email address
- Phone number
- Billing address
- Shipping address
- Payment details
- Order information
- Products viewed, added to cart, or purchased
- Account login information, if you create an account
- Customer support messages
- Device information
- IP address
- Browser type
- Website activity
- Cookie and tracking information
- Marketing preferences
- Review, photo, video, or feedback submissions
We do not intentionally collect personal information that is not necessary to operate our store, process orders, provide customer support, improve our services, or market our products.
2. Payment Information
When you make a purchase, your payment information is processed through secure third-party payment providers, including Shopify Payments or other payment processors available at checkout.
Outback Country Co does not directly store your full credit card number, debit card number, or complete payment credentials.
Payment providers may collect and process information required to authorize, verify, and complete your transaction, including payment method, billing details, fraud prevention data, and transaction confirmation.
3. How We Collect Personal Information
We may collect personal information from the following sources:
- Directly from you when you place an order, create an account, contact us, submit a form, or sign up for marketing
- Automatically when you browse our website through cookies, pixels, analytics tools, and similar technologies
- From Shopify and other service providers that help us operate our store
- From payment processors, shipping providers, fulfillment partners, marketing platforms, review apps, and customer support tools
- From advertising platforms or business partners when allowed by law
4. How We Use Your Personal Information
We use your personal information to operate our business and provide a better shopping experience.
This may include using your information to:
- Process and fulfill your orders
- Confirm your payment
- Send order confirmations and shipping updates
- Provide customer support
- Manage returns, refunds, and exchanges
- Create and manage customer accounts
- Detect and prevent fraud
- Improve our website and product experience
- Personalize your shopping experience
- Recommend products that may interest you
- Send promotional emails, product updates, and marketing messages
- Show relevant advertisements on platforms such as Meta, Google, TikTok, Pinterest, or other advertising networks
- Analyze website traffic, performance, and customer behavior
- Comply with legal obligations
- Enforce our Terms of Service and store policies
5. Marketing and Advertising
With your consent where required by law, we may use your personal information to send promotional messages, special offers, product updates, abandoned cart reminders, and other marketing communications.
This may include email marketing, retargeting ads, social media advertising, and personalized product recommendations.
You can opt out of promotional emails at any time by clicking the unsubscribe link in our emails.
Even if you unsubscribe from marketing, we may still send non-promotional messages related to your orders, account, shipping, returns, refunds, or customer service.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, analytics tools, and similar technologies to improve your browsing experience and help us understand how customers use our store.
These technologies may help us:
- Keep items in your cart
- Remember preferences
- Analyze website traffic
- Measure advertising performance
- Improve product pages
- Prevent fraud
- Personalize content
- Show relevant ads after you leave our website
We may use tools provided by Shopify, Meta, Google, TikTok, Pinterest, email platforms, analytics services, and other third-party providers.
You can control or disable cookies through your browser settings. However, disabling cookies may affect certain website features, including cart, checkout, login, and personalization functions.
7. How We Share Personal Information
We may share personal information with trusted third parties when necessary to operate our store, provide services, fulfill orders, or comply with legal requirements.
This may include sharing information with:
- Shopify
- Payment processors
- Fraud prevention providers
- Shipping carriers
- Fulfillment partners
- Warehouses
- Customer support platforms
- Email marketing providers
- Advertising platforms
- Analytics providers
- Review apps
- IT and security providers
- Legal, tax, accounting, or compliance professionals
- Government authorities when required by law
We do not sell your personal information in the traditional sense of exchanging it directly for money.
However, some privacy laws may define certain advertising, analytics, or retargeting activities as “sharing” or “selling” personal information. Depending on where you live, you may have the right to opt out of these activities.
8. Relationship with Shopify
Our store is powered by Shopify.
When you use our website, checkout, payment system, customer account features, or other store services, Shopify may collect and process personal information to help provide, secure, improve, and personalize the shopping experience.
Information submitted through our store may be transmitted to Shopify and other service providers that help operate the store, process payments, manage orders, prevent fraud, and provide related services.
Depending on where you live, Shopify may provide additional privacy rights or privacy request tools related to information processed through Shopify.
You may be able to manage certain privacy choices through Shopify’s privacy tools or through the privacy options available on our website.
9. Third-Party Websites and Links
Our website may include links to third-party websites, social media platforms, payment providers, tracking pages, review platforms, or other online services.
We are not responsible for the privacy practices, security, content, policies, or actions of third-party websites or platforms.
When you leave our website or interact with a third-party service, we encourage you to review that third party’s privacy policy and terms.
10. Customer Reviews, Photos, Videos, and Testimonials
If you submit a review, testimonial, photo, video, comment, or other content to Outback Country Co, we may use that content for marketing, advertising, product pages, social media, website content, email campaigns, and promotional materials.
By submitting content, you confirm that the content is accurate, lawful, and that you have the right to share it with us.
We may display your first name, initials, location, review content, image, video, rating, or other information you choose to provide.
11. Children’s Privacy
Our website is not intended for children under the age of majority in their state, province, or country of residence.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us so we can take appropriate action to delete the information.
12. Security of Your Information
We take reasonable measures to help protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no website, payment system, transmission method, or storage system is completely secure.
You are responsible for keeping your account login details, password, and personal devices secure.
We recommend that you do not send sensitive personal, financial, or confidential information through unsecured channels.
13. How Long We Keep Your Information
We keep personal information for as long as reasonably necessary to:
- Provide our services
- Fulfill orders
- Manage customer accounts
- Provide customer support
- Process returns, refunds, and exchanges
- Prevent fraud
- Maintain business records
- Comply with tax, accounting, legal, and regulatory obligations
- Resolve disputes
- Enforce our policies
When information is no longer needed, we may delete, anonymize, or securely retain it as required by law or legitimate business needs.
14. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These rights may include the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Request a copy of your personal information
- Opt out of targeted advertising
- Opt out of the sale or sharing of personal information, where applicable
- Withdraw consent for certain processing activities
- Limit the use of sensitive personal information, where applicable
- Appeal a decision related to your privacy request, where applicable
These rights are not absolute and may depend on your location, applicable law, and the nature of your request.
To exercise your privacy rights, contact us at:
We may need to verify your identity before processing your request.
15. California and U.S. State Privacy Rights
If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional privacy rights.
These may include the right to know what personal information we collect, use, disclose, sell, or share; the right to request deletion or correction; and the right to opt out of certain data sharing for targeted advertising.
We do not knowingly sell or share the personal information of individuals under 16 years of age.
You may exercise applicable privacy rights by contacting us at:
16. Global Privacy Control and Do Not Track
Some browsers or extensions may send privacy signals, such as Global Privacy Control.
Where required by applicable law and where technically supported, we will treat recognized Global Privacy Control signals as a request to opt out of certain sharing or targeted advertising activities.
At this time, we do not respond to all “Do Not Track” browser signals because there is no universally accepted standard for how such signals should be interpreted.
17. International Transfers
Outback Country Co may use service providers located in different states, countries, or regions.
As a result, your personal information may be transferred, stored, or processed outside of your state, province, or country of residence.
When we transfer personal information internationally, we take steps designed to protect it in accordance with applicable privacy laws.
18. Email Communication Preferences
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link in the email.
Please note that unsubscribing from marketing does not prevent us from sending transactional or service-related messages, such as order confirmations, shipping updates, payment confirmations, return updates, or customer support responses.
19. Fraud Prevention and Store Protection
We may use personal information to help detect, prevent, and investigate fraud, unauthorized transactions, chargebacks, abuse, suspicious activity, security incidents, or violations of our policies.
This may include working with Shopify, payment processors, fraud prevention tools, shipping providers, and law enforcement where necessary.
20. Complaints
If you have a concern about how we collect, use, or protect your personal information, please contact us first so we can try to resolve the issue.
You may contact us at:
Depending on where you live, you may also have the right to contact your local privacy, consumer protection, or data protection authority.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal obligations, technology, or privacy practices.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.
Your continued use of our website after changes are posted means you acknowledge the updated Privacy Policy.
22. Contact Information
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:
Outback Country Co
Email: info@outbackcountry.com
Service Hours: Monday to Friday, 9:00 AM – 6:00 PM EST
For purposes of applicable privacy laws, Outback Country Co is responsible for the personal information collected through this website.